Padrica Norfleet hired as new Editorial Advisor for Typef.com for natural hair care videos.

Naturalista Cosmetics' owner, Padrica Norfleet has partnered with Demand Studios to become the editorial advisor for Tyra's TypeF.com website.  Banks launched the site to continue her efforts of  promoting the many facets of beauty. Norfleet, a long time fan of Tyra Banks, reached out to Demand Studios after reading disparaging remarks about the natrural haircare videos.

When it Comes to Hair, We Write Our Own Rules

African Pride announces today the launch of the “My Pride. My Way.” glam squad weekend contest. Supported by engagement marketing and social media initiatives, “My Pride. My Way.” celebrates the fact that hair is an expression of individual style.

Beauty mavens are invited to join the brand’s Facebook page to take part in the “My Pride. My Way.” experience. Beginning the week of March 14th, by uploading pictures of two totally different hairstyles they’ve rocked over the years, women will vie for a head-to-toe glam squad makeover, an intimate dinner with a surprise male celebrity and a year’s supply of African Pride’s Olive Miracle collection. The deadline for submitting entries is April 24th, 2011. Winners of the “My Pride, My Way.” glam squad contest will be announced the week of May 2nd, 2011.