Streetwear brand, RocaWear, Founded by international superstar Jay-Z in 1999 is set to launch a flagship online store for its' UK and European customer base today to be found at http://www.RocaWear-Official.co.uk.
RocaWear UK's Director, Dougie Stewart said, "Overtime RocaWear has matured from a streetwear brand rooted in urban American culture to become a sought after denim-focused label. The online store will act to showcase our collection as intended by Jay-Z and his design team."
"This store has been launched to cater for our huge UK & European fan base, a market that has been growing with great strength year on year since the RocaWear brand debuted. This move will allow us to have greater interaction with our customers and provide exclusive products that are normally not available within Europe."
"The ROC Blog will provide the latest news on RocaWear, New Arrivals, Collection Previews and Jay-Z himself".
The online store will launch with RocaWear's Spring/Summer 2011 range featuring 100 pieces from the Menswear collection, a 70 piece Womenswear collection will debut in March. RocaWear has had a strong presence in the UK since 2002 through retailers such as House of Fraser and Selfridges in addition to a large number of independent retailers.
RocaWear Brand History
Launched following the meteoric success of co-founder, Shawn "Jay-Z" Carter, RocaWear represents a borderless, global lifestyle. With Roc-A-Fella Records serving as the initial launch pad, RocaWear realised its prowess in creating culture far beyond the realm of music. Hence, the birth of fashion label, Rocawear. Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand's attention to detail that has pushed Rocawear's appeal beyond its core urban customer. Ten years have passed since the genesis of The ROC...and a dynasty now reigns.
The RocaWear store has been developed by E-Commerce agency, RUS Creations, who specialise in E-Commerce solutions for the fashion trade.
